Work.
Some highlights in my career
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Standard Chartered AsiaMiles Credit Card
Activation & Acquisition Drive
Cathay Pacific - Asia Miles
Award winning launch that acheived 93% of the full year card application target in just five months.
Cellarmaster Wines eCommerce
Platform launch
APD . Asia Pacific Digital Agency
Full platform launch for Hong Kong's no 1 wine etailer. Launched end-to-end eComm solution in 6 months, hitting sales of US$192k within 4 wks.
Hong Kong Food Truck Festival
Partner Showcase
Cathay Pacific, Asia Miles
Leveraged the popular Hong Kong Food Truck Festival to connect with Asia Miles' members, generate loyalty and showcase some of our dining partners.
Asia Miles Dining Lifestyle Partnerships
Marketing Strategy & Programme Design
Cathay Pacific, Asia Miles
Part of the Lifestyle Partner strategy I designed and implemented to drive member engagement.
CN Club Loyalty Programme
Turner Broadcasting, Asia Pacific
Designed, launched & steered the Cartoon Network Kids Club across web & social growing the community by 1.3 million registered members in its 1st year creating incremental AdSales revenues of over US$1million.
Recommendations
People I've been privileged to work with
Tobias Berger
Platforms Commercial Strategy Lead, APAC
at Google
I had the pleasure of meeting & working with Natasha at Ignite. Not only was it enjoyable to work with her, but she was very strategic in her role.
Natasha has the business acumen to drive a company's revenue through strategic partnerships, understanding & providing insight into those partners' marketing objectives to build their offline & online businesses.
Natasha is multifaceted & would be a benefit in any marketing, business development, or strategy role
Sean Toohey
Head, eCommerce,
APD Venture
I worked with Natasha when we built & launched a joint venture eCommerce business with Cellarmaster Wines in late 2013. Natasha has three very important strings to her bow.
First, Natasha understands the full end-to-end componentry that brings together a holistic digital strategy, she understands how to work these many levers in unison to attain the desired outcome - whether it be growing revenue, building brand, acquiring new customers or whatever!
Secondly, She works extremely well under pressure. Often we would find ourselves working in furnace-like conditions and she simply does not get flustered.
Finally, she is a joy to work with. Natasha works with a smile on her face & a spring in her step. I would recommend Natasha for any senior digital role she may seek.
Daniel Tan
Head, Studio Entertainment,
SG & MY
The Walt Disney Company
I've had the great pleasure of working with Natasha at Turner across various projects. She is assertive without being pushy. She has good relations with peers and partners. She has great energy and the ability to compartmentalize different facets of a project or a problem without losing sight of business imperatives.
With that right mix of attitude, motivation, knowledge and articulation, she is in a good position to lead and succeed in whatever she sets her heart to doing in her career.
