STANDARD CHARTERED ASIAMILES MASTERCARD

BEST NEW LAUNCH 'GOLD' - MARKETING EXCELLENCE AWARDS 

Led the Asia Miles partner marketing team to launch the hugely successful Asia Miles Standard Chartered credit card in Hong Kong. Harnessing an omni channel strategy including TVC, OOH, print, CRM, social media to drive awareness and acquisition.

Enlisting famous Hong Kong celebrity Sammi Cheng to create a satirical viral video, it garnered a million views, over 40,000 likes and 15,000 shares. Focus on Priority Banking customers to reinforce all the benefits was done through outdoor media and predictive analytics to drive card signups.

As a result of these efforts, 93% of the full year card application target was achieved in just five months.